Website: https://www.craftmetal.com/
Key Features:
- Online catalog of over 50 different series of lighting fixtures
- Attractive slideshow of lighting projects
- Project Showcase links completed projects to the fixtures chosen
- Ability to view pendant fixtures in different finish colors
- Matching companion fixtures shown for each light fixture
- Dynamically generated PDFs for product pages
- Custom website framework meets the client’s unique needs
- Custom database tables for industry-specific data fields
- Administrative back-end allows client to make updates
- Connect via social media
- Easy to navigate
Case Study:
Craft Metal Products, Inc. is a lighting manufacturer in Indiana specializing in church lighting and architectural lighting. With representatives and customers from all over the United States, Canada, and Mexico, their up-to-date, database-driven website is key for exhibiting their product offerings and driving sales. The project showcase highlights various fixture styles used in all types of buildings, representing Craft Metal Product’s excellence in their work. Interior designers, lighting reps, and design committees can browse through over 50 series of light fixtures and compare styles and finish colors. Craft Metal Products assists their customers in making intelligent choices about effective and efficient lighting and can refer electricians and interested parties to the lamping information tables on each product page.
We worked with Craft Metal Products staff, who provided project photos, rendered photos of their products, technical data, and textual content.
We also developed an in-house solution for Craft Metal Products to handle order processing, shipping information, part numbers, lamping information, and other product information. Integration between their in-house solution and their website allows them to update product information in one place.
Popular pages on Craft Metal Products include:
